October Newsletter: The Creative Pulse— Pizza Hut’s New Logo, Fallon’s “On Brand,” Lime’s Horsepower Stunt, Bose Butter Packaging & Starburst’s Identity Refresh

The October edition of The Creative Pulse captures the bold, clever, and culturally tuned creative work shaping today’s design landscape. This month’s roundup dives into global rebrands, industry-shifting entertainment crossovers, experiential activations, and standout packaging moments offering a curated look at the ideas influencing how brands show up and connect in 2025.

We begin with Pizza Hut’s new global logo refresh, which rolls out an italicized, sleeker wordmark anchored by the brand’s iconic red roof. The updated typography introduces motion and modernity without sacrificing heritage, signaling a more energetic direction for one of the world’s most recognizable QSR brands.

Next, Jimmy Fallon enters the marketing arena with On Brand, a new reality series created in partnership with powerhouse CMO Bozoma Saint John. Blending entertainment with real campaign development, the show offers a rare behind-the-scenes look at the creative process—bringing strategy, storytelling, and culture-building into the mainstream.

In experiential marketing, TMPO Studio’s “Horsepower” activation for Lime × CCMA turned downtown Kelowna into a city-wide creative playground. More than 120 scooters were outfitted with custom corrugated cardboard horse heads—a clever, low-impact, high-delight stunt that merged country culture with micro-mobility in unforgettable fashion.

On the product side, Bose’s “Butter” influencer kit for the SoundLink Plus proves how packaging can elevate a product launch. With a box designed to look and feel like a stick of butter—soft yellow tones, a “foil” wrap, and subtle blue accents—the unboxing becomes a tactile, whimsical moment worth sharing.

Rounding out the issue, Starburst’s new brand identity leans into expressive typography, bold color blocking, and a refreshed wordmark that blends nostalgia with modern flexibility. The iconic “square” motif remains at the forefront, grounding the update in the brand’s playful, unmistakable DNA.

Packed with branding insights, campaign highlights, packaging inspiration, and cultural shifts in marketing, this edition of The Creative Pulse keeps designers and brand leaders connected to what’s driving creativity forward.