Cadillac F1 to Reveal Its First Formula 1 Livery During the 2026 Super Bowl

The world of motorsport is gearing up for something truly historic in 2026 — and it’s happening long before the first Formula 1 lights go out in Melbourne. American automotive legend Cadillac has announced it will reveal the livery of its first-ever Formula 1 car in a commercial during Super Bowl LX on February 8, 2026. This bold move marks a major milestone: not only is Cadillac entering Formula 1 as the sport’s 11th team, but it’s choosing one of the biggest sporting stages in the world to launch its visual identity.

Why Super Bowl? A Strategic Reveal on the Biggest Stage

The Super Bowl is one of the most-watched events globally, with audiences surpassing 100 million viewers in the U.S. alone. By unveiling a Formula 1 car there, Cadillac isn’t just announcing a livery it’s introducing itself to a massive mainstream audience well beyond traditional racing fans. Cadillac F1’s CEO Dan Towriss explained that the intent is to highlight the team’s American heritage while making a striking first impression on a global stage where sports, entertainment, and culture intersect. This choice underscores Cadillac’s ambition: to not just enter Formula 1, but to make a splash right from the start.

What We Know About the Cadillac F1 Entry

Here’s what fans and media have confirmed so far:

• Cadillac will compete in Formula 1 in 2026 as the sport’s newest team.

• The livery reveal the first look at the Cadillac F1 car’s design will take place in a Super Bowl television advert on February 8, 2026.

• The team is backed by General Motors and led by former Marussia Sporting Director Graeme Lowdon.

• Cadillac is entering a season of all new technical regulations for F1 cars, meaning every team’s performance curve will be reset.

Cadillac’s reveal will follow pre season testing, scheduled in Barcelona and Bahrain, before the team heads to Australia for its competitive debut in March 2026.

American Motorsport Meets Global Stage

Formula 1 is more popular than ever in the United States, with multiple U.S. races now part of the annual calendar including Miami, Austin, and Las Vegas. Pairing the sport’s growth with one of America’s biggest sporting events speaks to Cadillac’s strategy: blend performance with culture. The Super Bowl livery reveal isn’t just a marketing stunt it’s a statement about where Cadillac hopes to position itself in global motorsport and how it plans to attract both traditional American sports fans and international F1 enthusiasts.

Looking Ahead: From Super Bowl to the Starting Grid

After the February reveal, all eyes will shift to the racetrack as the 2026 Formula 1 season unfolds. With new regulatory changes and fresh competition, Cadillac’s entry and first livery reveal will be remembered as a defining moment for the team’s launch into the pinnacle of motorsport. Stay tuned for more updates as we get closer to Super Bowl Sunday and the official debut of Cadillac’s F1 livery!