F1 Academy and Sephora Forge Landmark Global Partnership for the 2026 Season

The 2026 season which people expect to happen soon will bring forth new results from the partnership between F1 Academy and Sephora which operates as a global beauty powerhouse. Through this collaboration, Sephora officially steps in as an Official Partner and the Official Beauty Retail Partner of the series. The two organizations formed this partnership which aims to promote women's international motorsport development and boost confidence in young women who want to achieve their goals.

Elevating the Fan and Paddock Experience

Sephora operates its business in 35 international markets while serving more than 80 million active customers. The airport racing facility will showcase Sephora's signature brand experience which the company brings to its visitors. The luxury hospitality experience will be significantly enhanced through Sephora's immersive 'Glam Bars', which will be exclusively available to Paddock Club guests across 18 Grands Prix during the 2026 season. The beauty retailer will sponsor an inaugural drivers' end-of-year celebration event. The new initiative aims to showcase exceptional achievements and athletic performance development of female competitors during the championship.

Natalia Granada Joins PREMA Racing as Sephora’s Driver

Sephora operates its global partnership through the dedicated support of Spanish racing star Natalia Granada who now joins the full-time roster of her inaugural racing season. Granada, who was born in 2008, offers valuable racing experience which she gained from six years of karting competition, where she achieved success in the IAME European Championship. Her impressive performance during the F1 Academy Rookie Test at the Circuito de Navarra last year, where she recorded the seventh-fastest lap time, secured her a full-time seat with the championship-winning PREMA Racing team. The SEPHORA operated by PREMA car which she will drive features a beautiful design that takes inspiration from the brand's distinctive black-and-white stripes and vibrant red design elements.

Breaking Outdated Stereotypes in Motorsport

The 2026 F1 Academy season begins its first week at Shanghai International Circuit which serves as a supporting event for the Formula 1 Heineken Chinese Grand Prix.

The upcoming season delivers greater excitement through its thrilling seven-round schedule which includes historic tracks like Silverstone. F1 Academy Managing Director Susie Wolff showed how important their collaboration with Sephora represents an iconic brand because their partnership extends beyond beauty to eliminate traditional stereotypes while establishing new standards for female representation in motorsport. The two executives, Formula 1 Chief Commercial Officer Emily Prazer and Sephora Global Chief Marketing Officer Deborah Yeh, expressed their shared view about how sports and beauty create unique connections between their two industries.

An Empowering Future for Female Athletes

The first impression which Natalia Granada created through her long-awaited debut made her extremely proud because she won Sephora's first worldwide sports sponsorship. She explained that beauty and motorsport require different approaches through their separate fields because both disciplines permit people to display their individuality and maintain their confidence. The young driver gains vital strength from her dream because a global brand demonstrates its faith in her future. The 2026 F1 Academy season will create a historic achievement for competitive racing because it combines strong corporate support with new drivers entering the grid.