The average small business and early stage startup has between 3-4 (and sometimes even 5) different typefaces across their brand materials. They have one font for their business cards, another on the website and a third on social media graphics with yet another set for printed collateral. This is not subtle, it’s mixed signals of an image. But when a brand is jamming too many fonts together, it makes it difficult for customers to recognize the brand at a glance. Not to mentio